MINA SUDSAARD
MINA SUDSAARD
The OfficeMax Back To School campaign featured a playful packaging style to turn shopping for mundane school supplies into a fun experience for kids and parents alike.
TUL writing instruments represents OfficeMax’s first design-based private label brand. The packaging is deliberately clean and sophisticated, with the copy text kept intentionally short and straightforward. The pens are silver, sleek and understated, fashioned to resemble high-end executive writing instruments.