OfficeMax had partnered with Peter Walsh to boost the category of organization and innovation in the workplace by launching a new product line –Peter Walsh–You • Organized. To support the launch, the packaging team created a brand identity, packaging and product label for a new collection of organization products to minimize workspace clutter for both home and office use.
Creative Manager: Charles Leung
Designer: Megan Jenkins and Mina Sudsaard
[IN]PLACE System by Peter Walsh
An entire brand was created to support the [IN]PLACE System by Peter Walsh initiative and an integrated marketing effort was created to supported its launch. Special in-store advertising and merchandising displays along with an audio track by Peter announced the new organizational system to consumers. Direct mail and online efforts along with collateral and print buttressed the introduction of the new system. In-store events, featuring Peter were held at various locations across the country.
created a series of desktop organizers, cases, folders, envelopes, sheet protectors, sticky notes and binder clips all designed to work in harmony to facilitate workspace efficiency.
To create a complete in-store brochure that captured all the pieces in the collection and illustrate how it all works together. Directed photoshoot.
![[IN]PLACE System by Peter Walsh](https://images.squarespace-cdn.com/content/v1/5390edd5e4b0e7c55d3cd430/1552579451266-IZ0OP9CNI3MOUMVUK7C5/02862_INPLACE-System-Collateral-1.jpg.png)
